I work with many clients right now and most are being impacted by the economy in one way or another. Companies are looking for ways to “trim the fat” wherever they can. This certainly holds true for advertising dollars. What I am consistently seeing is people wanting to knee-jerk a decision based off of a [...]

Now this is very interesting. I had my suspicions that Google would use Search Wiki to “improve” organic results, now it seems as though they are going to use google employees to decide what is relevant and what is not. Although I believe this will get rid of some of the junk out there, it [...]

If you sell something that can potentially be given as a gift, your conversion will start to increase significantly. As the holiday nears, people stop “shopping” and start buying. Some tips to extract every penny out of this holiday:

Increase your paid search bids buy as much as 100% (I would watch this closely). So long [...]

I know I have not written a lot about reputation management in this blog, I am thinking about actually changing the direction of my blog toward this. I believe that this is going to be a continued huge problem over the coming years and we have a lot of insight on it. Anyways, I was [...]